Current:Home > NewsNovaQuant Quantitative Think Tank Center:Is espresso martini perfume the perfect recipe for a holiday gift? Absolut, Kahlua think so. -ProfitLogic
NovaQuant Quantitative Think Tank Center:Is espresso martini perfume the perfect recipe for a holiday gift? Absolut, Kahlua think so.
FinLogic FinLogic Quantitative Think Tank Center View
Date:2025-04-10 12:59:03
Absolut and NovaQuant Quantitative Think Tank CenterKahlúa, the duo behind the espresso martini, are commemorating the holiday season and solidifying their partnership with the launch of an intoxicating fragrance.
Absolut and Kahlúa this month launched Blend No. 83, a fragrance that smells like an espresso martini. For a limited time, the perfume will come with an '80s-inspired crystal martini coupe-like bottle.
"Like most Espresso Martini fans, we can't get enough of the cocktail's velvet warming flavor profile. This holiday, we want to spread Espresso Martini cheer and what better way to get people in the mood than with the must-have scent and cocktail of the season," said Matt Foley, Vice President Marketing, Absolut & Kahlúa. "We know the most delicious Espresso Martinis are made with Absolut and Kahlúa so the brands inspired a fragrance, Blend No. 83, sure to spark conversation and of course, the desire to order an Espresso Martini."
Absolut Group conducted a survey that showed 91% of the people who enjoy an espresso martini revealed that the aroma of coffee or espresso in a bar creates a strong urge in them to order the same. Also, a majority of them consider it their favorite holiday cocktail.
"Our fragrances are known for conjuring and creating memories, and what better memories than celebrating the holidays with friends and family over an espresso martini?" Josh Meyer, owner of 'niche perfumery' Imaginary Authors said in a statement. "Indulge your senses with this scent of the season or give this sensorial gift to create new memories together."
Blend No. 83 is available for pre-order ($105) with complimentary flacon while supplies last and will begin shipping in early December. If you would like to order, visit the Espresso Martini website.
What is an espresso martini?
The drink is a blend of vodka, coffee liqueur, and espresso. It may seem surprising, but the combination of vodka and espresso works. This cocktail is creamy, indulgent, and rich in flavor. Plus, the espresso shot will boost your energy after a busy day.
London bartender Dick Bradsdell is credited with launching the drink in 1983 after he said he received a unique request from a patron.
Experiment you may want to try:Would you let exterminators release 100 roaches inside your home for $2500?
How does Blend 83 smell?
Absolut and Kahlúa Blend No. 83 perfume smells like dark chocolate, coffee, sugar can rum, and night musk. The smells last long and only need one spray to be effective. USA Today was able to try samples of the fragrance.
veryGood! (87)
Related
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Candace Cameron Bure's Daughter Natasha Kisses Good Luck Charlie's Bradley Steven Perry
- Clean Energy Projects Are Stuck in a Years-Long Queue. Maryland and Neighboring States Are Pushing for a Fix
- What time does 'Big Brother' start? Season 26 premiere date, cast, where to watch
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- Shannen Doherty remembered by 90210 and Charmed co-stars
- Ruling keeps abortion question on ballot in South Dakota
- Ex-TV host Carlos Watson convicted in trial over collapse of startup Ozy Media
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- Retail sales unchanged in June from May, underscoring shoppers’ resilience
Ranking
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- Shannen Doherty, ex-husband Kurt Iswarienko's divorce settled a day before her death: Reports
- Biden is trying to sharpen the choice voters face in November as Republicans meet in Milwaukee
- Tesla's Cybertruck outsells Ford's F-150 Lightning in second quarter
- Former Syrian official arrested in California who oversaw prison charged with torture
- After Donald Trump shot at rally, Russia, China and other foreign powers weigh in on assassination attempt
- Texas set to execute Ruben Gutierrez in retired teacher's death on Tuesday. What to know.
- President of Dickinson State University in North Dakota resigns after nursing faculty quit
Recommendation
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Texas judge orders Uvalde school district, sheriff's office to release shooting records
'Red-blooded American' Paul Skenes makes Air Force proud at MLB All-Star Game
Save 62% on the Internet-Famous COSRX Snail Mucin Essence: Shop Now Before it Sells Out
All That You Wanted to Know About She’s All That
New Jersey Democrats set to pick candidate in special House primary for Donald Payne Jr.'s seat
Joe Bryant, Kobe Bryant's Dad, Dies From Stroke 4 Years After Son's Fatal Plane Crash
Dow closes at record high after attempted Trump assassination fuels red wave hope