Current:Home > StocksBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -ProfitLogic
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-14 05:39:57
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (47149)
Related
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Hunter Biden’s lawyers say gun portion of plea deal remains valid after special counsel announcement
- 21-year-old woman dies after falling 300 feet at Rocky Mountain National Park
- As Maui rescue continues, families and faith leaders cling to hope but tackle reality of loss
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- Researchers identify a new pack of endangered gray wolves in California
- Ex-officers plead guilty to more charges after beating, sexual assault of Black men in Mississippi
- Go Hands-Free With a $250 Kate Spade Belt Bag That’s on Sale for Just $99
- The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
- Kim Kardashian's Son Saint West Takes a Leap During Family Lake Outing
Ranking
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Michigan football coach Jim Harbaugh's suspension agreement called off, per report
- Federal judges review Alabama’s new congressional map, lack of 2nd majority-Black district
- 2 dead after plane strikes power line, crashes in lake in western North Carolina, authorities say
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- 5 sought after shooting at Philadelphia playground kills 2, critically wounds 2
- Tributes pour in for California hiker who fell to her death in Grand Teton National Park
- Sex, murder, football: Aaron Rodgers, New York Jets visit 'Chicago' musical on Broadway
Recommendation
Former Syrian official arrested in California who oversaw prison charged with torture
Social Security checks face $17,400 cut if program isn't shored up, study says
Barbie bonanza: 'Barbie' tops box office for fourth week straight with $33.7 M
Publisher of small Kansas newspaper calls police raid Gestapo tactic but police insist it was justified
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Family, preservationists work to rescue endangered safe haven along Route 66
As Maui rescue continues, families and faith leaders cling to hope but tackle reality of loss
Ford F-150 Lightning pickup saves the day for elderly man stranded in wheelchair