Current:Home > MarketsSweethearts updates Valentine's conversation heart candy to reflect modern day "situationships" -ProfitLogic
Sweethearts updates Valentine's conversation heart candy to reflect modern day "situationships"
View
Date:2025-04-13 09:48:38
If you're not in a relationship, but you're not single, Sweethearts candy is giving you a delicious opportunity to celebrate Valentine's Day with that hard-to-define companion.
Spangler, the company behind the beloved conversation hearts with romantic phrases like "Love You" and "Be Mine," said in a news release that it's putting a twist on its sweet treats, misprinting those lovey-dovey lines for "messages as blurry as your relationship."
"Singles are taking 'situationships' to the next level this year, and Sweethearts is here for them," said Evan Brock, vice president of marketing for Spangler. "The printing on Sweethearts isn't always perfect. This is our way of embracing those imperfections in a way that taps into pop culture."
The delicacies are targeted at Gen-Z situationships, the company said, which include any relationships without exclusivity, boundaries or labels.
Cleveland Clinic psychologist Susan Albers-Bowling says situationship "is a romantic or sexual relationship that hasn't been formalized. ... There are elements of friendship and romance, but they exist without defining the relationship. So, essentially, you have many of the benefits of a traditional relationship without having to make a commitment."
So if that sounds like you, you may just have the perfect Valentine's Day gift for that kinda special person.
The Sweethearts Situationships will be available to buy online starting on Jan. 8.
- In:
- Valentine's Day
Simrin Singh is a social media producer and trending content writer for CBS News.
veryGood! (54522)
Related
- Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
- Top Wisconsin Republican wants to put abortion laws on a future ballot
- Chain-reaction collision in dense fog on Turkish motorway leaves at least 10 people dead, 57 injured
- Teen killed when Louisiana police chase ends in a fiery crash
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- Michigan Supreme Court rejects bid to keep Trump off 2024 primary ballot
- Missing Pregnant Teen and Her Boyfriend Found Dead in Their Car in San Antonio
- Human remains, artificial hip recovered after YouTuber helps find missing man's car in Missouri pond
- Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
- Mega Millions now at $73 million ahead of Tuesday drawing; See winning numbers
Ranking
- Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
- 6 dead, 3 injured in head-on car crash in Johnson County, Texas, Hwy 67 closed
- Emma Heming Shares Sweet Tribute to Husband Bruce Willis Celebrating 16 Years Together
- Spoilers! Why Zac Efron 'lost it' in emotional ending scene of new movie 'The Iron Claw'
- Stamford Road collision sends motorcyclist flying; driver arrested
- Denver police investigating threats against Colorado Supreme Court justices after ruling disqualifying Trump from holding office
- Travis Kelce talks viral helmet throw, Chiefs woes: 'I gotta lock the (expletive) in'
- Flag football gives female players sense of community, scholarship options and soon shot at Olympics
Recommendation
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
Chain-reaction collision in dense fog on Turkish motorway leaves at least 10 people dead, 57 injured
Prominent Republican Georgia lawmaker Barry Fleming appointed to judgeship
High surf warnings issued for most of West Coast and parts of Hawaii; dangerous waves expected
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
Taylor Swift Eras Tour Tragedy: Cause of Death Revealed for Brazilian Fan Who Passed Out During Show
Man awaiting trial for quadruple homicide in Maine withdraws insanity plea
If You've Been Expecting the Most Memorable Pregnancy Reveals of 2023, We're Delivering