Current:Home > ContactUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -ProfitLogic
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-18 05:11:28
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (7)
Related
- Tom Holland's New Venture Revealed
- Thieves take 100 cases of snow crabs from truck while driver was sleeping in Philadelphia
- In ‘The People vs. Citi,’ Climate Leaders Demand Citibank End Its Fossil Fuel Financing
- Rumer Willis Celebrates Her Mama Curves With New Message About Her Postpartum Body
- New Zealand official reverses visa refusal for US conservative influencer Candace Owens
- Near-collision between NASA spacecraft, Russian satellite was shockingly close − less than 10 meters apart
- Douglas DC-4 plane crashes into river outside Fairbanks, Alaska; not clear how many people on board
- Douglas DC-4 plane crashes into river outside Fairbanks, Alaska; not clear how many people on board
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- Zach Edey declares for 2024 NBA Draft: Purdue star was one of college hoops' all-time greats
Ranking
- Meet first time Grammy nominee Charley Crockett
- Mistrial declared in case of Arizona rancher accused of fatally shooting Mexican migrant near border
- What to know in the Supreme Court case about immunity for former President Trump
- A surfing accident left him paralyzed and unable to breathe on his own. A few words from a police officer changed his life.
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Kim Kardashian gives first interview since Taylor Swift album, talks rumors about herself
- Victoria Beckham’s New Collaboration with Mango Is as Posh as It Gets - Here Are the Best Pieces
- In Taylor Swift's 'Tortured Poets,' the torture is in the songwriting
Recommendation
FACT FOCUS: Inspector general’s Jan. 6 report misrepresented as proof of FBI setup
Mississippi lawmakers haggle over possible Medicaid expansion as their legislative session nears end
Get better sleep with these 5 tips from experts
LeBron James steams over replay reversal in Lakers' loss: 'It doesn't make sense to me'
Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
Julia Fox and More Stars Defend Taylor Swift Against Piece About Fan Fatigue
Nikola Jokic’s brother reportedly involved in an altercation after the Nuggets beat the Lakers
Powerball winning numbers for April 22 drawing: Jackpot rises to $129 million